ESG: How green are you?

Environmental, social and governance (ESG) is a set of standards that measures how green, socially conscious and well-managed a business is. 


By looking at your business through an ESG lens, you may be able to predict how sustainable it is in the long run. 


In this article, we’ll discuss how to assess your business’s environmental footprint, social impact and governance principles, and explain why running a forward-thinking business is so important. 


How sustainable is your business? 

The three core pillars of ESG are: 


  • Environmental — how does your business minimise its impact on the environment? 
  • Social — how does your business affect your employees and society as a whole? 
  • Governance — how good are your business’s governance and risk management strategies? 


These three factors can tell you, your customers and potential investors how prepared your business is for the future. 



Good data collection is essential if you want to accurately measure how green your business is. That means looking at your primary operations and keeping track of factors such as energy consumption and waste. 


The more in-depth your data is, the easier it will be to spot areas for improvement and make positive changes to your business. 


It is also essential to benchmark against similar businesses for a more realistic picture of your environmental impact. 


You should also take care not to “greenwash” your business practices. Greenwashing is when an organisation claims to be greener than it is. This could include highlighting more sustainable products or services to conceal environmentally damaging practices. 


If you greenwash your business, it won’t just damage the planet — it can also harm your reputation.  



While it can be difficult to quantify a business’s societal impact, there are a few factors to keep in mind. 


For employers, low staff turnover rates, fair pay and high morale are often good indicators of a positive workplace culture, along with diversity and inclusion policies. 


Business owners should also examine how they keep customers’ sensitive data secure and whether their products and services are safe. 



Good governance is all about integrity, openness and risk management. To measure this, you should consider your decision-making process and how you promote fairness, transparency and accountability in your business. 


As a business owner, your finances will inform key decisions. Ensuring your accounting methods are up to date will help you produce accurate budgets and forecasts, keep you compliant and help you manage risks in your business. 


Being transparent about your finances with investors and stakeholders is also essential to good governance. 


Why is it important to meet ESG standards? 


Stay compliant 

Governments often introduce new legislation to help protect the environment and tackle climate change. While only large businesses need to report on their environmental impact in the UK, this could change in the future. 


Furthermore, if you trade outside of the UK or have plans to, you’ll need to ensure you comply with international laws. 


Thinking about your impact on wider society and implementing good governance principles can also help to ensure your business meets compliance requirements in the future. 


Save money 

Making your business environmentally friendly can save you money, as limiting your energy and water usage means lower utility bills, while going paperless can reduce paper and printing costs. A higher staff retention rate can also cut down on time, money and resources put into recruitment.  


The Government also offers a variety of schemes and tax reliefs to encourage businesses to improve their environmental impact. For example, you could claim capital allowances on energy-efficient items, or enter a climate change agreement, to reduce your business taxes.


Secure funding 

According to the Confederation of British Industry, around two-thirds of investors now take ESG standards into account when considering investment opportunities. 


Thinking about your business’s impact and your governance principles can reassure investors that their money is in safe hands, helping you secure the funding you need. 


Improve your brand image 

Consumers are increasingly concerned about their social and environmental impact. Demonstrating your commitment to sustainable and ethical business practices can improve your brand image and attract more customers. 


How to put ESG at the heart of your business  


Digitalise your business 

Limiting the amount of paper you use in your business can reduce your environmental footprint — as well as save you money on printing costs. 


Digital systems can allow you to organise your information more clearly and back up your data. Cloud accounting technology could also make it easier to understand your finances and collaborate with your accountant. 


Access to real-time data can help ensure you are always working on the most up-to-date financial information, allowing you to forecast accurately and keep shareholders in the loop. 

Similar Insights

Client stories
Client stories: London Pregnancy Clinic
London Pregnancy Clinic (LPC) is a leading pregnancy clinic, utilising the latest state-of-the art diagnostic...
Read More
UK company size monetary thresholds to rise by 50%
Written by Audit Partner, Luke Metson In a welcome move to reduce complexity and obligations, with particular...
Read More
International women's day
Gravita celebrates International Women's Day
Our DFK International* Women in Leadership Mentoring Programme allows some of our senior Gravita women...
Read More

Sign up to Gravita's latest updates and newsletters

Stay up-to-date with our event invites, latest news and updates, straight from Gravita’s experts.